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A recent study by social media marketing company 360i once again reported a worrying trend. The trend is not new, nor groundbreaking but gives us plenty of cause to worry. The vast majority of small businesses are still completely missing the boat when it comes to interacting with one of the premier Internet marketing for small business assets online. Our professional interaction, according to the company, is highly unprofessional.

Business marketers need to go back to the drawing board when it comes to interaction with Twitter users. They are simply missing the boat, not doing it correctly and trying to apply old, conventional methods to this new medium. People who engage on Twitter are mostly interested in chatting, but marketers are simply trying to market.

Abuse of Twitter users strikes at the very root of social media marketing. People engage in social media to be social. This is not the place to sell them anything, as the attempt will have an adverse reaction and could well be highly counterproductive. According to 360i, 43% of all consumer tweets are conversations between users, but only 16% of marketer tweets represent active dialogues with consumers.

Researcher 360i found that “only 1% of ALL consumer tweets represent conversations directly with the brand.” To put it another way, you may be talking with your marketing hat on, but nobody’s listening, nor are they like to respond. Marketers, big business or small business proponents, are simply missing the point.

Twitter users live in a fantastic place to reveal thoughts, feelings, emotions and ideas as part of a huge melting pot. Just consider how much intelligence is out there about your business, strategy or niche and how you could gather it and use it intelligently. This is the way to use Twitter after all, to enable you to fine-tune your products or services accordingly.

If, as a business owner, you have ever tried to get visitors or clients to fill in some kind of feedback form, you know how difficult this can be. Ordinarily, you have to incentivize them in some way or another to get them to conform. This is not the case with Twitter users. It is basically a giant feedback form. All you need to do is to be active, but to listen and learn appropriately and you will find everything you need to know to compose your marketing strategies well.

Some small business marketers simply use Twitter as an information gathering medium, placing the intelligence that they gather into the melting pot of ideas for business development and growth. They may compose very few “tweets,” but simply rely on the medium to gather ideas.

Internet marketing for small business relies on social media as a very important element. This is one of the best business tools you can find and should not be used incorrectly to try and hard sell. All you need to do is be patient, not yell at your prospects or clients and read between the lines to get all the information that you need.

Click on the underlined text to learn more about Internet marketing for small business. Nigel Evans and Internet Marketing Future maintain a comprehensive, free information blog on this complex subject. Learn more about how to handle Twitter users and why you should actively consider the idea for your online marketing initiatives.

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