Using Social Media Internet Marketing To Increase Business

Thursday, August 12, 2010 @ 12:08 PM
posted by Cranford B. Haynes

Hundreds of social media websites are online, the largest being Facebook, Myspace and Twitter. Anyone who has been involved in Internet marketing for more than a few hours undoubtedly knows that social media marketing can be very worthwhile in terms of return on investment (ROI). The trick is how to use it effectively to maximize ROI and increase profits using social media Internet marketing.

Facebook, Myspace and Twitter all have more than 10 billion page views every year. Other sites have fewer than one billion page views every year. The people who use Facebook and Twitter tend to be females over 35. Myspace is used mostly by teens and musicians.

The market you are targeting will inform your decision about which social networking site to focus your efforts on. You can target the demographic you are aiming at on one of the big three networks or you can focus your efforts on attracting that same demographic on the lesser known networks, such as FriendFeed, Friendster, Gather or Ning, where there is less competition. The manner in which you go about social media marketing is essentially the same no matter which social network you choose as your first marketing project.

Your first task upon signing your business up with a social networking site is to complete your business’ profile and create a fan page. You can target specific groups of people to match the audience who might want to be a fan of your business. The key is to post interesting information to your fan page that will not be perceived as only an advertisement. Post videos, information about your specials, sales, contests, events and other interesting information about your company, its employees and customers.

Next, you might want to consider starting a group page for your business. A group page is appropriate for businesses that focus on a niche where people would be inclined to seek out others who are interested in the same thing. For instance, a World of Warcraft group would be a good group for a game business. A group is less for advertising and more as a place where similar people can talk about their interests.

Social media Internet marketing is a long-term venture. Before you embark on such a campaign, make sure you know what you are doing. This is not the place to “wing it.” Because it is so difficult to recover from a poor start, you want to make sure you create a positive impression about your business from the beginning.

Get additional useful information on social media marketing and how to make social media marketing, publicity and internet marketing pay off for your business or company. You can experience outstanding results using these powerful marketing techniques and enjoy reaching your dreams!