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Posts Tagged ‘internet marketing’
They say that marketing is the language of business. It is geared towards creating the customer’s needs and wants to sell a product, an idea or a service. It is a dynamic profession that entails ingenuity, innovation, and discipline. Marketing encompasses the entire business of a company and shepherds resources to meet the demands of consumers. After all, it is the consumer or the buyer who sustain a company’s liquidity. Sales strategies (direct/indirect selling, telemarketing, advertisements, promotions, etc.), business development and communications are set in place when the objectives of marketing are determined.
But what is marketing all about and what do marketing people do? Marketing is all about creating the selling point of a product or service to a targeted consumer. It creates the value on why consumers need a product and why it becomes essential to want it, have it or obtain it. It involves product viability and keeping up with consumer demands. With today’s market competition, marketing people have become more engaging and aggressive to pump in new or fresh ideas. They study market trends or behaviors, identify consumer needs, what consumers are satisfied with and how they can anticipate their ever-changing needs. All in all, marketing involves studying the consumer. Consumer behavior determines why, when, and how people are influenced on buying a certain product, idea or service. It tries to understand buyer decision making, their characteristics, behavioral patterns or variables, and assesses social influence (family, peer group, business associates, environment, etc.).
It takes a great deal of time, manpower and monetary expenditure to study consumers. Companies spend on marketing research and analysis. It is from this analysis that companies draw market segments which is essential to streamline company resources. Market segmentation determines specific consumer targets with similar wants and needs.
Marketing people also determine how consumers are influenced by the following:
Advertising creates product recall. It encourages the consumer consumption and/or repeat consumption. They come in different forms including search engine optimization, pay per click, social media marketing, print ads., radio and television commercials and leaflets/flyers, billboards, etc. Most companies make their advertisements distinct. There are a few kinds of advertisements: bandwagon and the testimonial advertisements.
• Product positioning
Product positioning or brand positioning is a marketing strategy that involves the creation of a certain image or identity of a product to influence the seat of thought or memory of the consumer through the following: appeal, perception, feeling and ideas.
Pricing plays a great role in consumer preference. Marketing people study market targets or segments to establish buying capacity of the consumer. Product positioning influences prices of a product and determines which segment revenue will be coming from. Companies put in place product base expenditures and competitive market rates before considering the costs of their product.
Promotions are created to entice the market and encourage repeat consumption or demand. They come in the form of special offers, discounts, new packaging , etc. It presents information to increase awareness of a product to consumers. Promotions, like advertisements, encourage consumers to purchase the products.
We can help you to market your products in the internet in terms of our effective internet marketing strategy that can drive some customers to your website.
Maintaining an online presence is essential for nearly any business, regardless of industry or size. Because so many of your customers and potential clients are surfing the web daily to keep up with the latest trends, as well as find information and products, you need to make sure that you are there to capture their attention. However, there is a fine line between creating a viable social media strategy and simply being online for the sake of being there. You want to make sure you let your customers know that you are an expert resource for their questions and concerns and not just spamming them in order to push products and services.
First, you should make sure that throughout your social media accounts, your brand and image are consistent. Although you may have to alter things a bit based on the particular platform you are designing your account for, you will still want to keep consistency in mind. Always make sure that you have a picture for your account and a bio that is concise and thorough.
After that, make sure you stay current. Do not consistently spam friends and followers with the latest on deals for your services and products. Instead, engage and be human. Steer clear of one-way conversations and instead engage in a two-way communication by listening to what people are posting and tweeting about. Establish your company as an industry expert this way to those who are interested.
Keep in mind that individuals online are almost always looking for information. Most consumers now research a product online before purchasing. The same is true of services. This is why your profiles shouldn’t be thought of as platforms from which you sell but rather platforms from which you engage with those online.
Make sure you are listening to conversations and using tools that will help manage all of your accounts. There are several free tools available online that can help you listen to conversations, search for keywords related to your industry and answer questions regarding products and services that you sell. For instance, try using HootSuite or another social media dashboard to search and follow conversations.
Blair Stover is an entrepreneur and tax attorney with numerous years of experience advising major corporations. He shares his expertise on business management, accounting, real estate investing and blogs about social media and how businesses can use it to promote their businesses.
A recent study by social media marketing company 360i once again reported a worrying trend. The trend is not new, nor groundbreaking but gives us plenty of cause to worry. The vast majority of small businesses are still completely missing the boat when it comes to interacting with one of the premier Internet marketing for small business assets online. Our professional interaction, according to the company, is highly unprofessional.
Business marketers need to go back to the drawing board when it comes to interaction with Twitter users. They are simply missing the boat, not doing it correctly and trying to apply old, conventional methods to this new medium. People who engage on Twitter are mostly interested in chatting, but marketers are simply trying to market.
Abuse of Twitter users strikes at the very root of social media marketing. People engage in social media to be social. This is not the place to sell them anything, as the attempt will have an adverse reaction and could well be highly counterproductive. According to 360i, 43% of all consumer tweets are conversations between users, but only 16% of marketer tweets represent active dialogues with consumers.
Researcher 360i found that “only 1% of ALL consumer tweets represent conversations directly with the brand.” To put it another way, you may be talking with your marketing hat on, but nobody’s listening, nor are they like to respond. Marketers, big business or small business proponents, are simply missing the point.
Twitter users live in a fantastic place to reveal thoughts, feelings, emotions and ideas as part of a huge melting pot. Just consider how much intelligence is out there about your business, strategy or niche and how you could gather it and use it intelligently. This is the way to use Twitter after all, to enable you to fine-tune your products or services accordingly.
If, as a business owner, you have ever tried to get visitors or clients to fill in some kind of feedback form, you know how difficult this can be. Ordinarily, you have to incentivize them in some way or another to get them to conform. This is not the case with Twitter users. It is basically a giant feedback form. All you need to do is to be active, but to listen and learn appropriately and you will find everything you need to know to compose your marketing strategies well.
Some small business marketers simply use Twitter as an information gathering medium, placing the intelligence that they gather into the melting pot of ideas for business development and growth. They may compose very few “tweets,” but simply rely on the medium to gather ideas.
Internet marketing for small business relies on social media as a very important element. This is one of the best business tools you can find and should not be used incorrectly to try and hard sell. All you need to do is be patient, not yell at your prospects or clients and read between the lines to get all the information that you need.
Click on the underlined text to learn more about Internet marketing for small business. Nigel Evans and Internet Marketing Future maintain a comprehensive, free information blog on this complex subject. Learn more about how to handle Twitter users and why you should actively consider the idea for your online marketing initiatives.
These days, when you think of social networking on the internet, you will always have a mental picture of a blue letter “t” in your mind. Twitter has shot to dominance with many issues being evidence of that. A good number of people from all corners of this world will keep updating what they are up to on Twitter, be it a favorite hobby, to just being slumped on the couch on a weekend.
Therefore, the million-dollar question that you are likely to hear if you have not is, “What next for Twitter?” Is it going to remain the mighty powerhouse it is? Have in mind that it does not generate revenue of its own. There has been continuous debate and suggestions that Twitter will soon go commercial
For today’s businesses to make more progress in reaching the vast audience available in the social networking site, tweeter is planning to have paid-for accounts that the organizations can use to profile their businesses.
In future, if at all, you choose to have a premium account for your business on Twitter, there is a variety of benefits that you get on premium, which other users do not get and which have more to them than just bulk content uploads at one go.
The premium products are well worth their cost, as they will open to the registered business, a completely new realm of revenue sources because of business friendly applications and interfaces.
Unlike personal accounts, business accounts are likely to have more traffic per day. These calls for increased security features like account verification procedures. Twitter may also whip out a system to check how much traffic you command.
However, every new idea comes with its own implication. There is always a conflict of interest in everything new. Therefore, if you are a loyal Twitter, you should not be surprised to find a targeted advert or two tucked into the interface in future.
These among other fears are those that Twitters should be very cautious about how they introduce the concept of premium versus free to use accounts. There needs to be some way to convince people that there will be no privileged users who get first class treatment because of money.
These days everything is being converted to digital content and even our markets are largely digital when it comes to marketing products and services. Just entering one keyword into a search engine will give you many different results for that topic and the requirements it meets. Results show that the majority of users never leave the first page of a search engine and about half of those people do not even scroll down. Thats were your wondering, well how then do I increase my rankings so that i am on the top end of page one? Well there are many different social media advertising strategies in which to obtain this goal and making your website more popular than ever.
This includes many processes that involve such things like contextual linking, link building, banner advertising and more techniques used by Denver SEO firms to optimize the ranking of a website. Using social media advertising methods is often the way to provide major benefits for the search engine optimization process. A Denver SEO that is based on social media will eventually improve the ranking of a website in the search engines and not to mention help the customers find exactly what they are looking for having to do with the target product or service.
Many things to get into if you are interested in joining powerful social areas of the internet are things like social bookmarking websites, blogging services like Twitter, and social networking such as Myspace, Facebook etc. Using these powerful things is basically unavoidable when it comes to succeeding in creating a good advertising for your site. Incorporating SEO along with the power of social media services is basically a grantee to a higher ranking in the search engines and customer satisfaction.
SEO And How It Will Be Influenced By Social Media
The primary goal of successful Denver SEO (Search Engine Optimization) strategy is to develop number of back links to the websites from other popular websites. Social media advertising is used by the various communities to create back links to good quality content.
Things such as Pay per click or paid advertising is also an ideal technique to push your website by improving their visibility through a process of paid placement, paid inclusion, and contextual advertising etc. This move will create a momentous results while launching a new product or service to acquire more of the targeted audience in the market.
The primary aim of getting customer loyalty and acquiring more relevant traffic towards the website can be accomplished only if social media marketing and SEO run concurrently. Both are ideal partners for placing the website on high rank as well as developing community of viewers. Neither social media advertising nor SEO techniques including video spokesperson alone can serve as effective online tool for marketing.
Social media is becoming more and more of a powerful influence that effects the movement of traffic on the internet towards a website.
So after all this you can see that SEO depends on the use of social media sources and will provide excellent benefits to the business owner and the users. One of the major benefits of combining both these tools is that it does not directly cost any money.
Social Media goes hand and hand with Search Engine Optimization and should be taken seriously if you want to improve the overall effectiveness of your online business.
Today, Facebook is one of the largest and most successful social media networks worldwide. It is used by people to connect with friends and family, and keep updated on what is happening in their lives. There are many heartwarming stories of people connecting over Facebook after being out of touch for years or even decades. Businesses too are seeing the value of Facebook as a marketing tool and a way to reach their target markets. The applications have grown so wide that almost any company in any industry can use it as a marketing tool. It would be interesting to know if the founders of Facebook ever dreamed that it would become such a large organization.
Humble Dorm Room Beginnings
Facebook was originally started by Mark Zuckerberg while he was studying at Harvard University. It was originally called the facebook and just a part-time hobby for Zuckerberg. It was created as a social networking platform for Harvard students. On the site, students could log in and share information about events and what they were up to. They could also post pictures and social events to share with their friends. As the concept caught on, it was widely endorsed by Harvard students. Soon the network was expanded to the universities of Yale and Stanford. A fellow student Edwardo Saverin helped finance the project. As the project grew, two fellow students, Dustin Muskowitz and Chris Hughes, joined Zuckerberg in his efforts to grow the site. Several months later, thefacebook was a nationwide phenomenon among universities and colleges in America. In order to pursue their dreams, Mark Zuckerberg and Dustin Muskowitz dropped out of Harvard to work full time on thefacebook concept. In August 2005, the name was officially changed from thefacebook to Facebook and the facebook.com domain was purchased for a reported $200,000.
Expansion of the Facebook Concept
In its early days, Facebook remained a closed community, accessible only to registered students of universities and colleges in the United States, Canada and other English-speaking nations across the world. There was also some controversy surrounding Facebook as fellow Harvard students accused Mark Zuckerberg of stealing their idea. There was ongoing litigation for some time before a settlement was finally reached out of court in 2008 for an estimated $65 million. By this stage, Facebook was a worldwide phenomenon that had opened up to broader audiences. No longer were the users all university students. Now professionals and private users were able to connect over this social platform. A wide range of quirky applications allowed users to take quizzes, set up groups, and play games. In addition, networking opportunities opened up as people formed groups, developed company pages and created events.
The New Face of Facebook
Now with an estimated 400 million users worldwide, Facebook has become a major force to be reckoned with in social media. It is now said to have overtaken its competitors such as Twitter and Myspace as the leading social network platform with more than 60 percent of the market share. The activity on Facebook is nothing short of phenomenal. With links to mobile phones, there are more than 100 million users that access Facebook through their mobile phone. These users are said to be among the most active on Facebook. At least half of the registered Facebook users visit the site every day. Over a period of a month, users are estimated to spend 500 billion minutes per month on Facebook. It is a social platform that has a global reach and is now available in more than 70 translations.
In terms of business, it is a platform that is used by more than a million entrepreneurs and businesses in more than 180 countries worldwide. Its success is evidenced in the fact that at least 70 percent of Facebook users engage with platform applications each month. A large majority of top-ranked websites worldwide have integrated with Facebook as it is seen as the single most powerful social networking tool available on the Web. Given that more than 250 billion pieces of content are shared in any given month, it is not difficult to see why it has become such a huge business success.
What This Means for Businesses
No matter how you personally feel about social networking, Facebook is one media tool that no smart business person can ignore. The broad access that it provides to markets worldwide and the dynamic nature of the application is something that any business can tap into.
INT Social Marketing is a full service social media intelligence firm providing Facebook, Twitter, video marketing and copywriting service solutions for all manner of clients.
The other day I was sitting on my computer, just doing my usual stuff, and I just saw a video where the world’s #1 expert in social media marketing actually admits that social media doesn’t work. This expert (often called Guru or Social Media Rockstar is, yes, you guessed it….Don Crowther). Don Crowther is launching his new video training (which, if you read my last post should know I am utterly excited about): Social Profit Formula.
You Like it? I certain was…Watch “Social Media Doesn’t Work”: http://www.socialprofitformulareview.net
You’ve got to see this video, because he reveals the two deepest, most closely guarded secrets in the social media world. He is revealing some of his secrets from Social Profit Formula. The are the closely guarded secrets that are going to cause him to take a ton of BS from the social media priests out there.
Secrets that ensure you’ll never make much $$$ from social media. Believe me, this video and the eye-opening worksheet that come with it are going to shift how you see at and use social media to build your business in the future. Remember, I will be posting very soon my Social Profit Formula Review & the best Social Profit Formula Bonus.
To boil it down easy for you, in this video you are going to learn how to actually build value for your customer, as opposed to just promote yourself as every other marketer out there. You are going to learn how to set yourself appart from all of the other “failed dudes” that are trying to use Social Media to boost their business. And you are going to actually learn a scientific formula that will let you evaluate just how you are doing on this category.
This video is full of great stuff you can use immediately to give your social media efforts a major profit boost. I urge you to take a look ASAP.
You are going to be blown away with my Social Profit Formula Bonus & the Social Profit Formula Review to come.
Interested to get out more about Social Profit Formula, then visit Rick Rivera’s site & you will get the best Social Profit Formula Bonus Also published at There Are 2 Types Of Social Media… 1 Sucks, 1 Makes You Money.
Everyone hears about famous people “Twittering” about their daily activities or latest meaningless thoughts, but what most people don’t know is that social media is also a great way to create some buzz about a new or existing business. Considering that 89% of online users engage in social media, it makes sense to include social media content if you are going to use the Internet as a way to create demand for your product or service. Because most social media sites don’t charge for their memberships it is a very cost effective way to run a public relations campaign or get the word out about new products or services. Additionally, social media sites can be used to create inbound links to your company’s main website.
The best method to utilize social media sites in your on-line marketing campaign is to locate the less heard of ones that are concentrated on specific markets. Sure, it doesn’t hurt to sign up with Facebook because of the sheer volume of members, but your membership profile will generate attention much more rapidly if the social media site is focused on the niche you take part in in or the demographic you are concentrating on. For example, if your company is involved in technology or legal matters then finding related social media sites is not very challenging, and the other members will be much more attuned to what you have to say.
Another thing to consider when utilizing social media as part of your online marketing strategy is joining forums. Since forums are like mini social media sites focusing on more specific issues, it will be much easier to find a venue for your voice, especially if your business is focused on a very specific application within a broader industry. The important thing to remember with forums, and any other online community, is to start your engagement with an introduction. If you go straight for promoting whatever it is you are trying to sell, then odds are you’ll just end up alienating the other members of the forum. So start slowly and be patient with your posts before doing any form of promotion.
Blogs postings are another way to utilize social media to your advantage when trying to drive traffic to your website. Much like forums, blogs exist for just about every subject known to man, and they are often overlooked when it comes to social networking. Your strategy for posting to blogs has to demonstrate patience and perseverance. Show real interest in what the author has to say, and demonstrate some real thought to your post. Don’t just spam their site with something like “love what you say” or your comments will get rejected. If you have developed a proper relationship with the author by first introducing yourself, and then you provide thoughtful feedback with your posts, the odds are much greater that your blog comments will get approved. This can be a great way of link building.
Monitoring social media is also critical to the success of your online marketing strategy. Many consumers turn to social media for product reviews and what they hear influences their purchase decision. Consider these statistics from a recent study by Opinion Research Corporation: * 61% read online reviews and consumer review sites before making a purchase * 70% researched online for information regarding brands and services * 83% indicated that online reviews influenced their purchasing decision So monitoring your online reputation is critical to maintaining customer loyalty and the growth of your business. If you’re not monitoring what people are saying about you online, then you could be losing business because of it.
Comprehensive online marketing campaigns should include social media management, and to do this it is vital to find someone that is well versed in proper online etiquette. Whoever that is, they need to utilize a methodical approach to engaging the appropriate forums, blogs, and social media sites. A proven strategy of introduction first and selling later ensures that social media management is a vital part of your online marketing strategy. Furthermore, monitoring what people are saying about you online will ensure that your brand loyalty and business success continues to grow through social media management.
For years, online services battled primarily against each other. Today, however, they have common adversary, the Internet Marketing. Without further ado, let’s take a look at the Internet, a global phenomenon that some people are calling “the mother of all networks”.
The progression of the internet in the last two decades is nothing short of amazing. The initial establishment of the internet was initially devised to link universities and U.S. government agencies together to enhance vital communications; thus ensuring stable communications in the event of war. Over the years, Internet grew to become a global computer network; however, it wasn’t until emergence of the World Wide Web in the last few years that it began to catch on with the public. And boy, did it catch on! Today millions of people use the Internet on a regular basis to:
*Immediate Access to the Web, which now boasts hundreds of thousands of sites around the world. Traffic that comes form government, universities, businesses and individuals. The range of material to be found on the Web is virtually unlimited.
* Participation in newsgroups. These unique electronic bulletin boards on thousands of topics that let you read and post messages to other people similar interests.
With the growth of the Internet since 1994 the networked world has substantially changed and it is now common for business and marketing to consider the use of the Internet in a business role. There are many areas where this has an impact and the various applications that are used are all commonly available to business and individual users.
Speaking about Internet marketing, it is the process of building, developing and promoting your business with the help of any types of internet activities such as blogs, websites, article marketing and online advertising. In a word, it is not a secret that Internet Marketing is a cheap way of reaching your target audience in comparison with the traditional marketing. Indeed, it is especially cheap for the small corporations as well as big organizations. Of course, online marketing profits involve the following things, but usually are not measured to these ones: Comfort and conveniences, Costs, Tracking.