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SocialOomph or Tweetlater in its earlier avatar is one of those tools which will help you in making life easier. There are two kinds of services : the basic service and the paid service. However if you are interested in trying out the paid service there is also a free seven day offer. You can try out the service and if you are not happy you can skip it. You will be reverted back to the basic version. This tool was developed by Dewald Pretorius of Canada.

For an average user the basic version offers many features. For starters if you are one of those people who have multiple accounts then SocialOomph helps you in managing those accounts. This can be done with the help of a tweet scheduler. This is not the only thing that a tweet scheduler does. It can also allow you to follow tweeters who follow you. It will also send direct messages or DM to these followers. If you are a new member then you can also track your links by shortening them with bit.ly shortener.

You can also check your followers. This will be done automatically. For instance, if one of your followers has been blocked by a sizable number of other SocialOomph users then the tool will automatically block the follower from following you. You can also follow the tweets of a person before allowing them to follow you.

Of course, if you are using twitter for marketing purposes, then going in for the professional version might be a good idea. It is better in a lot of ways in that case.

Another drawback is the layout. The layout of SocialOomph is not the most user friendly one. It is not easy to navigate nor is attractive to look at.

Some of the features have their own disadvantages as well. For instance the recurring tweet function can become a disadvantage some time especially if you keep using it again and again. Your followers will understand that you are using this facility to tweet them and they might not like the idea of talking to a machine. So, this facility should be used with caution.

So, all in all the benefits definitely seem to outweigh the drawbacks. If you are a regular tweeter and you have a bulk of follower then you will be thankful for a tool like SocialOomph.

Complete marketing campaigns are being run to get more Twitter followers. In order to expand and strengthen the power of social marketing tools such as Twitter, a digital coach can be of help.