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Archive for the ‘Social Media’ Category
In any online or offline endeavor, it is very essential to develop a social proof of your business as something that prospects appreciate and can relate to. The endeavor is described by Robert Cialdini as “a principle that essentially states we determine what is correct by watching others” – Influence: The Psychology of Persuasion. The power of social proof cannot be undermined or neglected at all.
It is an important consideration that very often, if not always, determines how we react. It is the outcome of the observation of the behavior of people and relating to similarities. This observance helps a lot in overall business strategies. The fact, that across cultures and countries, we naturally mimic the actions of others, particularly the behaviors of people similar to us that we can relate to; helps the sales and marketing teams to set sales paradigms.
The power of social proof is an important component of marketing material. It is all over the place, especially in the referrals and testimonials of others. The company’s social proof s also reflected in customers’ experiences, whether positive or negative. It is further empowered by celebrity endorsements that are not only credible, but also recognizable. The efforts in this respect that work wonders are referencing awards and extensive media coverage on products and services they endorse. To demonstrate social proof it is evident how display of sales targets works.
For social proof in action it is essential to develop a network that plasters the proof even as customers call in to talk or email you with feedback on the products they bought. This helps to support their purchase and alleviate skepticism. Developing social proof of your business as something that prospects appreciate is a process and not a single inclusion.
It takes time to evaluate what works with a particular segment of customers and prospects. This evaluation differs according to culture and society. This way or that, social proof is a component of marketing that is basic and a corner stone that directly impacts your customer experience and decision making process.
David Afana is a Professional Marketer. He has dedicated himself to helping others’ achieve exponential recognition and rewards by applying the Art and Science of Internet Marketing to acquire Ultimate Success by way of incorporating Financial Independence and Time Freedom in their Lifestyle. To find out more about these valuable key strategies, see here.
Social media has been so looked up to that the high expectation leads big or small business into disappointment. Let’s not be all mournful.
Here are great ideas which help renew your social media solution in a zap.
1. Are You Using the Right Platform?
Once a company plans to go social, it dives into the pool of Twitter, YouTube, Facebook and Blogger. There is nothing wrong in doing so, unless you have studied the strengths and weaknesses of each of them.
If you want to do promotion on Facebook, make sure you land on the right platform. Groups? Communities? Or pages? Each of these functions differently. So do some study and choose wisely.
Twitter is the best place to announce news about your company. It is also an excellent source of followers’ feedback. Since Twitter is highly capricious, you’d better stick to their updates and stay informed.
Don’t underestimate the power of a blog. If you regularly update your blog, you can actually optimize the search engine and feed your consumers with the latest information about your company. Blogger, WordPress and Tumblr are some desirable options.
Each social platform has its own “job,” and they can all be used simultaneously to boost success. “Jamie has pages on Facebook, Bebo, MySpace, Twitter, and YouTube – people tend to use their own favorite social networking sites, so it’s a good idea to be on all the major ones,” said Saldanha.
2. Say What They Want To Hear
Consider your brand’s demographic, who they are, and what information they want to receive. In traditional marketing there is a tendency to manipulate the consumer directly, while in social media it’s the audience who truly dictates the message. Successful social media marketing begins and ends with respect to your audience. Understanding what your audience wants to hear is key. “I try to think of our feed from the point of view of what a fan and a viewer of the network would want, instead of what we want to tell them. If I were a viewer I’d want behind-the-scenes info, I’d want to talk to a real person, and I’d want to have some fun, ” said Craig Engler, the general manager and senior vice president SyFy Digital.
Discounts and giveaways can be useful but shouldn’t be all you do. Consider providing interesting facts on topics that coincide with your brand. “I explain how the TV business works so viewers understand why things happen, why do we put that show Fridays at 10 p.m. or why didn’t we pick up that canceled show from another network,” said Engler.
3. Be Attentive
Being too busy to be attentive is a lame excuse. Dunkin’ Donuts has 1.4 million fans on Facebook but it manages to stay tuned to their feedback by summarizing the commonly raised questions. Your way of gathering feedback changes according to your choice of social networks.
Consider that there are different ways for brands to monitor what people are saying in each platform. For Twitter, try TweetDeck which allows multiple columns to be viewed simultaneously. Creating a search column for your brand is easy. Simply create a column for @mentions. This will make it easier to keep track of chatter revolving around your brand.
Facebook platforms can be monitored by watching the wall to see what people are posting, and e-mail notifications can be customized for important alerts when new messages are posted.
For YouTubers and bloggers, you must follow the comments left by your beloved fans. Again, you should enable e-mail notifications so as to keep in track.
4. Let Them Speak
As put by Saldanha, Jamie Oliver’s The US Food Revolution shows how setting up a place for selfless sharing in the community brings success to a brand promotion. You have to make your people feel appreciated to retain their respect and continuing love.
5. Don’t Go All Serious
You are not asking you to be a clown. But it doesn’t hurt to loosen up a bit. Like Dunkin’ Donuts who has created a cartoon character Maurice on its Facebook page, you may also give lives to your products. The marketing of today is nothing serious. It is about having fun and being uplifting. Let your product or service speaks for itself, not you mumbling about it.
Online media promotion deserves the same amount of effort as offline one. Decision makers have to be creative and smart enough to choose the right platform. As said by Engler, they millions of people within your social media network are those who bring the good name of your company. So give them the best treatment as you can.
Want to find out more about facebook marketing solution, then visit Queenie Ang’s site on how to choose the best twitter for your needs.
The whole approach to running a business has changed a lot. Technology rules the way things are managed and time taken to achieve long and short term business goals. With the onset of the computer revolution and the internet people are more used to watching a video on the net rather than actually spending time on reading a sales letter from a company. The main reason for this trend is the lack of time and people these days have very little patience and expect things to happen very fast. There is also an entertainment aspect to video content. This is the reason for the increase in popularity for the video publishing strategies.
When you advertise using this medium you are better connected to your customers and this has more power to relate to your customers rather than a printed form. This is why video publishing strategies are being implemented by companies all over the world. Once you adopt this strategy there are some steps that should be taken in order to increase your viewership.
Online marketing is a great way to tap potential of clients half way around the world. Through effective deployment of customer psychology and communication theories it is possible to integrate public media or social media and video publishing to influence sales. There is no denying that conducting an online business does become pretty dull in the absence of interaction. To make the site ‘alive’ it is important to integrate technologies that incorporate audio video magic.
It is vital for an entrepreneur to access and reflect on public opinion. Online marketing strategies are rife with benefits of both video publishing and social media connectivity. Considering that the bland clicking could do with some audio visuals, this form of marketing helps to form a very profitable network of relations with personalized interpretations and evaluations that could influence sales.
Video publishing generates a multitude of cultural influences that have a strong cultural and business centric impact upon society. This in turn helps an entrepreneur to reach out to a wide audience and communicate through the medium of message. Capitalizing on the persuasiveness of video based media it is now possible to ‘talk’ to your target audiences. The influential media actually helps in altering the participation habits of your target audience and generates good ‘listeners’, taking business intent to a heightened level of participation. Online marketing and video publishing channelize information in a more structured way – one that is appealing and welcome!
David Afana is a Professional Marketer. He has dedicated himself to helping others’ achieve exponential recognition and rewards by applying the Art and Science of Internet Marketing to acquire Ultimate Success by way of incorporating Financial Independence and Time Freedom in their Lifestyle. To find out more about these valuable key strategies, see here.
Now that the internet gives us instant access to information, it is critical that you are aware of how to develop and monitor your reputation. People are talking about you and your law firm; you need to know what they are saying.
I want to address not only ways you can build your reputation online, but also some suggestions for tracking what is being said about you.
1. Write a blog – You must actively participate in the conversation. Make sure you or your firm has a blog that is regularly updated. This will help to establish your expertise and develop your law firm’s brand.
2. Google Alerts – This handy, free tool from Google allows you to enter keywords you want to track online. It will then scour the internet looking for new instances when they appear. You can have the results emailed to you or connected through RSS to a reader such as GoogleReader. Start by entering your name, the name of your law firm, other employees, etc. This is a simple way to track when new discussions mentioning your arise.
3. Check Twitter – Twitter allows you to search the stream and follow when others are talking or mentioning you or your law firm. Some desktop Twitter tools such as TweetDeck will allow you enter search terms that will automatically populate when they are found. Utilize the Twitter stream to your advantage.
4. Involve yourself in social media – Take time to answer LinkedIn discussions and questions. Submit blog posts to Digg.com. Friend other professionals and lawyers on Facebook. Taking part in these activities will establish connections and build your reputation.
The web is really good tool for connecting and sharing information. Much like in the offline world, establishing your identity and expertise will help build trust. This helps if others complain and say negative things about you and your firm as well.
People will sometimes write negatively about an experience with you or your company. The best part about establishing a reputation and setting up tracking is that you can quickly respond to any criticism. This reflects well on you and can turn a negative into a positive quickly.
If you take the time to establish an online reputation and follow up on monitoring it correctly, you will see gains in trust and ultimately more business coming your way.
Our attorney search engine optimization program is based on transparency and accountability. With so many attorney search engine optimization solutions out there over promising and under delivering, isn’t it time you tried one that is accountable to you?
Here is another list of Social Bookmarking sites. It can help you in your optimization. Feel free to used this bookmarkings
delicious .com
earthfrisk .com
onethatknows .com/pligg
givealink .org ..Continue Reading