Hey! You there! Yes, you, the one with the lost look on your face. What’s the problem? Ah, yes. You’ve discovered the challenge of trying to take advantage of Twitter as a promotional tool. If you’ve gone about your social media marketing efforts in the same way you use these sites socially, you’re going about it all wrong. Sure, Twitter is a great way to connect with friends and family and it’s fine to add them to your list of followers sporadically and as they come to you, but when it comes to promoting a business, what you really want is to get as many followers as possible in as short a period of time as possible. How do you do that? It’s simple: You don’t search for Twitter followers, you buy Twitter followers.

Be realistic. Yes, it’s important to plan ahead and create a game plan that will form the basis of your Twitter marketing strategy, but all the planning in the world won’t do you any good if your plan is based on either an unrealistic picture of your current situation or of where your business can eventually go. Take stock of your situation and make your plans based on those facts. Don’t be clouded by your aspirations. Plan to move forward from the space you actually occupy.