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If you’ve been in a retail business for a decade or more, you probably remember that finding the right location was critical to your success. It wasn’t easy but you did it! These days, though, you’re beginning to wonder where everybody has gone. Revenues are down and new customers aren’t showing up at the door. If you’re like a lot of small businesses, you have yet to develop an ongoing managed internet marketing with social media campaign.

If your business lacks an internet presence outside of a static website, it’s going to hurt. In the past, you may have been able to hurdle a bump in the road by running a small display ad in the local newspaper. Maybe you found success in the past by adding your business to a direct mail ‘shopper’ that targeted specific zip codes in your immediate market. But these days, even if you run a coupon ad with large discount language, new customers aren’t running to your doorstep.

Aside from the fact that today’s consumer isn’t tuned into print media the way people were in the past, your next new customer is probably just as concerned with quality as they are with price. Simply running an ad that provides a deep discount isn’t going to necessarily move them to visit your place of business. They want referrals. They want to hear from other people who have done business with you.

Direct mail coupon books aren’t working anymore either. So how do you get people from your community and the surrounding area to come in and buy? Whether your selling paint or day spa services, your next new customer is probably online. Even if you personally don’t spend a great deal of time on the internet, your customers are spending as much as fifty percent of their online time interacting with other people via social media.

By now you’ve heard of Facebook and Twitter. Maybe you’ve wondered what all the fuss is about. You’ve been around long enough to see fads come and go! You might even be thinking, “I’ve got a business to run and I don’t have time to hang out online all of the time! This social stuff is probably just a passing fad or just for kids!”

According to a June 2010 survey by Digital Brand Expressions, 90% of the businesses who responded said that they are allocating resources for ongoing social media activities. Businesses small and large are stepping up to the fact that online socializing isn’t going away anytime soon. That’s why it’s important for every business to understand that advertising in today’s world requires being online and getting social.

But it’s not enough to simply sit down at your computer and attempt to do-it-yourself. An ongoing social media presence is simply one component of a successful managed internet marketing campaign. Your brand and your business have a niche and often the only way to reach your new customers is to meet them where they live online.

Advertising doesn’t work the way it used to work. The rules have changed and they have changed forever. Today, the best bang for your advertising investment is to engage a team of professionals to develop a strategic and tactical plan of action. Now and in the future, a successful ad-campaign includes managed internet marketing with social media touchstones that reach out to your prospects where they meet and interact.

Learn those Marketing with Social Media ways by searching online. There you will find several choices for Managed Internet marketing that you may use. Head online now and learn more.