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The fight for the planet is on. It is now fully proven, undeniably, evident that the earth is fighting for its life. During its short but deadly lifespan, human civilization has managed to place a devastating strain on the planet’s resources and health.It is now our duty to reverse this ill effect, even though it may be too late. There are thousands of ways people can contribute to the cause: from taking on older techniques such as recycling paper to utilizing newer technologies like fuel-efficient cars. I’d like to concentrate on one specific way through which people can help the planet- recycling computer equipment.Throwing away used networking hardware, monitors, hard drives, routers, RAM, webcams, batteries or anything of the like can have a devastating effect if the equipment ends up in our landfills.From nysscpa.org:Most of the environmental concerns with computers lie with the monitor, specifically its cathode ray tube (CRT). Each color monitor contains, on average, four to five pounds of lead, considered hazardous waste when disposed of, according to EPA standards. Computers also contain other hazardous materials, including mercury, cadmium (a known carcinogen), and hexavalent chromium (shown to cause high blood pressure, iron-poor blood, liver disease, and nerve and brain damage in animals).One way to get rid of old computer equipment is to donate it to one of the many non-profit organizations that will accept it. Many local schools and non-profits could greatly benefit from your old computer equipment. Two sites to help you donate are sharetechnology.org and cristina.org.If you believe that your equipment is beyond repair or reuse, one option for disposal is the full dismantling of the hardware. Many hardware manufacturers, such as Dell, Apple and HP, provide their own programs to dismantle and recycle old equipment. You can visit each of their respective sites to find out how these programs work.The final option is to seek out a reputable hardware recycling or asset recovery program online. One problem with the current computer sales environment is that consumers are goaded too frequently to buy upgraded or better computer hardware. This cycle creates more waste on the other end when the old equipment model is ’kicked out of the house’ by the younger model.Much of the time, experienced hardware professionals may actually be able to repair or salvage your old equipment. Instead of buying new equipment, you can save money and the environment by repairing, reusing, and recycling your hardware. There are several online vendors that will pay top dollar for your used cisco, dell, apple, HP, or any brand name computer hardware. This creates an ‘eco-system’ for computer hardware that benefits the planet instead of harming it.Some of these vendors provide repair and recycling services to resell the refurbished computer equipment at a lower price. In turn, businesses and consumers can then purchase a refurbished cisco or refurbished juniper router, dell server or mac powerbook at a discounted price. The key to this cycle is no new equipment needs to be manufactured, and in turn create additional waste.Many citizens, cities, consumers and corporations still do not know how to properly dispose of computer equipment, even though it has become so commonplace. It is integral that this ‘know-how’ become common knowledge.

The Need of a Qualified Sales Pipeline

When you are lagging behind your monthly or quarterly sales quota, management may ask to check and review your sales pipeline. This means you need to pay attention to the leads you are generating and how qualified they are. Your sales numbers will dip if the sales pipeline is not steady and strong enough to help you reach your sales goals. If you are not generating enough qualified leads and qualifying prospects correctly then how can you make sales? You will be advised to build a qualified sales pipe line to be effective in selling.

Search engines have come to play decisive roles in building a qualified sales pipe line. Here is how. Each sale starts with a lead: a name, a phone number, an email address, a referral, or the person that just walked in to your office or store. The next step is qualifying the leads – to determine whether the customer has the need and capacity to buy your product or service. If you just have a name, or a phone number, or an email address that’s enough. The search engine can help in obtaining all the information you may need for qualifying prospects. All you have to do is search on the individual’s name, company, email address or other related data that you have obtained from the prospect. The search engines, GYM – Google, Yahoo and MSN will provide you with the relevant data to make the first contact with the prospect. And from there you can move ahead easily.

Archery and Sales Analogy and the Role of Search Engines

The analogy of a sprinkler system best applies to a sales pipeline. When a garden needs to be watered with a sprinkler system there is an elaborate plan. The pipes carrying water are arranged in such a manner that the water flow is steady to all the sprinklers. The game of archery is the perfect analogy for sales. An archer is given many arrows to hit the target. With the given number of arrows they have to maximize their score. The closer their arrows hit the bull’s eye, the more points they receive. Similarly, a sales person creates leads, qualifies them as prospects, and tries selling to them. Just as an archer may not hit the bull’s eye every time they take aim, sales people may not be successful in selling with each call or each prospect. As an archer tries with more than one arrow to hit the target, the sales person also tries to make a sale with more than one prospect. In fact the game of archery requires the archer to carry all the arrows with them. Sales people keep trying with many prospects. And prospects come from leads.

Ten or more leads may provide the sales person with one good prospect. And one in ten such prospects may actually buy. This is the basic premise of a sales pipe line.

It’s best for the sales person to have as many leads as possible to convert the maximum possible number of prospects from them and get the maximum number of sales. Search engines help in maximizing the number of leads with the least efforts.

Like an archer a sales person generates a fixed number of leads during a sales day. For example, a computer sales person targeting a high rise building in Manhattan housing 50 offices can have 50-100 leads at the maximum (assuming that in some offices they may get the chance to sell to individual employees in addition to catering to the official requirements of the firms) from that building. Their sales would depend on how they manage the 50-100 leads.

The leg work and time required for getting the 50-100 leads could be enormous. With the help of search engines the number of leads will go up and the leg work as well as the time consumed will come down dramatically. The sales person in question here need not go to each and every office in the building exploring about their requirement for computers. Nor does he need to call each office and face possible rude and reluctant people that may find cold calls intrusive.

He can get a fair idea about which offices will, which might, and which will not qualify as prospects from search engines. This can save a great deal of time and help in going ahead with the sales process in a hassle free manner. Moreover, the sales person will gather a lot of information about the offices in the high rise building through the search engines. There is a possibility to know what type of computer systems they operate, the software that’s installed and running, their annual sales revenue, senior executives and possible staff strength etc. which could give an idea about their potential to buy.

Steady Sales Pipe Line through Search Engines

The search engines can open a lot of channels of possible leads. Having access to online business directories, yellow pages, and email directories can increase the number of leads. Imagine the possibility of sending sales letters to thousands of prospects via email directories. This is not spamming as the email addresses are provided willingly by members of the directories and have given their consent to receive information and queries from sellers.

Let’s consider another exciting scenario. Let’s assume that a salesperson has sold a particular brand of car to two executives in an office. There are 200 more executives working in that office that can be presented with the sales idea through emails. Search engine can facilitate in the sales campaign. All their email addresses and telephone numbers can be obtained through search engines. Contacting through email is very unobtrusive. It will be effective when a quick and polite phone call is made to the prospect prior to sending the email.

Search engines have the potential to create unlimited number of leads in a limited market. You should know how to go about it and optimize your chances for sales success.