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They say that marketing is the language of business. It is geared towards creating the customer’s needs and wants to sell a product, an idea or a service. It is a dynamic profession that entails ingenuity, innovation, and discipline. Marketing encompasses the entire business of a company and shepherds resources to meet the demands of consumers. After all, it is the consumer or the buyer who sustain a company’s liquidity. Sales strategies (direct/indirect selling, telemarketing, advertisements, promotions, etc.), business development and communications are set in place when the objectives of marketing are determined.
But what is marketing all about and what do marketing people do? Marketing is all about creating the selling point of a product or service to a targeted consumer. It creates the value on why consumers need a product and why it becomes essential to want it, have it or obtain it. It involves product viability and keeping up with consumer demands. With today’s market competition, marketing people have become more engaging and aggressive to pump in new or fresh ideas. They study market trends or behaviors, identify consumer needs, what consumers are satisfied with and how they can anticipate their ever-changing needs. All in all, marketing involves studying the consumer. Consumer behavior determines why, when, and how people are influenced on buying a certain product, idea or service. It tries to understand buyer decision making, their characteristics, behavioral patterns or variables, and assesses social influence (family, peer group, business associates, environment, etc.).
It takes a great deal of time, manpower and monetary expenditure to study consumers. Companies spend on marketing research and analysis. It is from this analysis that companies draw market segments which is essential to streamline company resources. Market segmentation determines specific consumer targets with similar wants and needs.
Marketing people also determine how consumers are influenced by the following:
• Advertising
Advertising creates product recall. It encourages the consumer consumption and/or repeat consumption. They come in different forms including search engine optimization, pay per click, social media marketing, print ads., radio and television commercials and leaflets/flyers, billboards, etc. Most companies make their advertisements distinct. There are a few kinds of advertisements: bandwagon and the testimonial advertisements.
• Product positioning
Product positioning or brand positioning is a marketing strategy that involves the creation of a certain image or identity of a product to influence the seat of thought or memory of the consumer through the following: appeal, perception, feeling and ideas.
• Pricing
Pricing plays a great role in consumer preference. Marketing people study market targets or segments to establish buying capacity of the consumer. Product positioning influences prices of a product and determines which segment revenue will be coming from. Companies put in place product base expenditures and competitive market rates before considering the costs of their product.
• Promotion
Promotions are created to entice the market and encourage repeat consumption or demand. They come in the form of special offers, discounts, new packaging , etc. It presents information to increase awareness of a product to consumers. Promotions, like advertisements, encourage consumers to purchase the products.
We can help you to market your products in the internet in terms of our effective internet marketing strategy that can drive some customers to your website.
Google’s Content Targeting Advertising is a deceptively simple and yet brilliantly effective method of advertising. Marketed under the moniker Google AdSense, it is a way of presenting potentially-interesting advertisements to users in a relatively unobtrusive manner. It answers some key problems to advertising on the Internet, which will be discussed below.Saturation, context, and marketingAs you may well know, the Internet is an open marketplace where anyone can advertise their products or services.
This is great, since your ads can reach all across the world, barring any Web content restrictions per country, but that is another story. So you can scream your message across the world, and that is good.The bad news is that there are so many others screaming their proverbial lungs out in the name of marketing. This phenomenon is called Internet saturation, where there is so much stuff online that it becomes difficult to look for what you actually want or need. Search engines were devised to alleviate this problem, and search engines have come a long way.The best search engines do not just look for the keywords you type in, they also look at the context of the keywords, such as the type of website, other words surrounding it, et cetera.
There are many algorithmic elements to search engines, and more than a few are held as trade secrets. Marketing on the Internet does not just have potential, it is a full-blown industry.Content targeting?So how does Google’s Content Targeting Advertising work? Google AdSense is implemented via several small boxes in a row or column on any side of the webpage. These boxes have links and short descriptions, advertising websites and their products and services. The next question is how Google AdSense chooses which among its marketing customers’ ads to display for each user.While certain elements of the algorithm may be hidden from the public, it is known that the words on the webpage being viewed affect the Google AdSense results.
On a webpage where bicycling is the main topic, the ads would be along the lines of bicycles, bicycle parts, bicycle lessons, and so on. AdSense does not return strictly items directly related to the webpage material, but also relevant links.Of course, this could pull up some rather unusual results as well. Putting the words “monkey” and “feet” in the text content, even if they are used in the figurative sense, could end up pulling ads for monkey costumes, foot care products, and even monkey feet. AdSense results are mostly accurate to the material though.Lastly, Google’s Content Targeting Advertising can make money for different people. A company wanting to advertise will pay Google to get a spot in the line-up.
A web page owner gets money by putting these ad banners on his or her website, and gets paid according to traffic. Google makes a profit after paying off the people who put up their ads on their sites. Customers who buy the advertised products in turn make money for the advertised companies. In the end, this is capitalism, plain and simple.
I remember traveling by myself to London’s Westend for the first time. I found myself standing in Charing Cross’s arrival hall scratching my head in bemusement. I was heading to the Victoria Apollo to see Wicked The Musical. Not on a broomstick, but by walking and taking the tube.
In order to get to my destination I needed to find Embankment tube station. Maybe it was my excitement at the thought of seeing green witches and flying monkeys distracting my mind, but I could not for love nor money find the exit for Embankment station. There was a rather large directions board with an arrow pointing to, what appeared to be a toilet door/store cupboard sandwiched between a pub/cafe and the train platforms. I couldn’t fathom how the exit could possibly be there. Thus, I ended up walking out of the main entrance and stumbling around in a daze, until I rang my brother on my mobile to discover the exit to Embankment was, in fact, back in the station. On closer inspection the door that I thought was a toilet or store cupboard was actually an exit to a set of stairs and escalators, which lead to a whole new street! At the bottom of which was, low and behold – Embankment station!This brought me to think J.K Rowling may have been on to something with Diagon Alley from the Harry Potter books. If you recall, Diagon Alley was a place where young witches and wizards went to buy their supplies before attending Hogwarts School of Witchcraft and Wizardry. It could only be accessed by going into The Leaky Cauldron pub (which was apparently located between a bookshop and record shop on Charing Cross Road!)It seemed my magical journey to OZ had already begun! That’s all very fine and well in the world of make believe, but if you are planning to get to your 7:30pm curtain up in time, you’re going to need a more realistic plan than using a magic wand.London is full of tiny doorways and back streets that seemingly hide some of the most wonderful surprises including some of the best Westend theatres! It can make finding your destination a little tricky, especially if you’re a tourist. Which brings me on to Google Street View! Ah, could Mr. Google be our ‘Fiyero’, our knight in shin… Ok, enough of the whimsy…As you may have heard on the news, as of March this year Google’s Street View now covers over 99% of the United Kingdom’s roads, both rural and urban. Just as a brief reminder, Google’s Street View does what it says on the tin. If you type into Google Maps your destination, you are given the option of seeing an actual photographic view of the street! But what, you may inquire, does this have to do with finding my theatre? Quite a bit actually!For example, say you are planning a trip to see Jersey Boys at the Prince Edward theatre (after which, you WILL be singing ‘Big Boys Don’t Cry’ in a high pitch voice). If you’ve walked up from one of the tube stations, you’ll likely be on the main road which is ‘Charing Cross Road’. If like me, you either hate carrying a map because it “makes you look like a tourist” or your sense of direction is so dire, that you always think directly ahead must be North and behind South, then a map isn’t going to be the greatest help. Without a landmark, you’re likely end up going off down several side streets before you find the theatre. That’s where Google Street View comes into good use!Before your trip punch in the theatre’s postcode and have a good look around the surrounding streets. Back track your expected route. You’ll be able to identify landmarks, enabling you to take the correct turn off. For example, say you found yourself here:
Without looking at Google Street View before hand, it could have been potentially easy to go up the wrong street. If you can plot your landmarks before hand, it will make your life a lot easier!So voila! Hopefully with the help of Google Street View, you’ll end up here
and not here. Although both have men with high pitched voices, so it might not be such a bad mistake.
You know what’s really driving me nuts (and probably you as well)? The fact that about 90% of the systems and courses available on the net right now are all teaching the exact same thing!
Everyone is taking the same AdWords or PPC training guide, changing it a tiny little bit and then re-selling it as some brand new, never before seen system that will create millions for you.
And it’s all the same regurgitated information! All people are doing is simply slapping a new cover on an old ebook and call it new.
It’s really incredible that so many people are getting away with this, and even more incredible is the number of people who get “taken” by this shady practice each and everyday.
AdWords and PPC are old news, they were great 4 or 5 years ago, but these days you’ve got to spend months and thousands of bucks perfecting your technique before you have a chance.
I swear Google is making it harder and harder to spend money with them. And if you’re an affiliate marketer forget it, you can’t just send people to your affiliate link any more, you now have to create your own landing page to get a better page (quality) score or your ads won’t be shown.
Also think of the cost of AdWords and PPC. Bidding on keywords can cost a small fortune and if you don’t know what you’re doing you can burn through your money blazing fast and still have nothing to show for it.
Sorry, it’s just the truth. If you’re a one-man-show it’s going to be a long, bumpy and expensive road.
So what’s the solution?
Screw AdWords and PPC! Let’s do something new.
Wouldn’t you rather plug into a marketing machine that has almost zero competition?
Say goodbye to weeks of AdWords and PPC frustration. Say hello to the largest untapped and fasted growing marketplace on earth.
Enter Cell Phones…
Did you know that out of the 303 million people in the United States 250 million of them own a cell phone!!
Right now over 61% of the World population uses a cell phone on a regular basis. That’s over 4.3 Billion cell phone users worldwide and those 4 Billion plus people look at their cell phone dozens of times per day.
You can reach more people via their cell phone than any other media on the planet. More people have a cell phone than have a television, computer, internet or anything else you can think of!
The most incredible part is that the cell phone market is virtually un-tapped. Imagine being the first person to figure out that email was a good way to promote products to people back in 1998.
Can you imagine how much money that person made?
This is the same situation, it’s virgin territory, and with 4.3 Billion people in the market and tens of thousands more joining every day the market just keeps getting bigger, and the growth isn’t going to stop any time soon, so there will never be any danger of over-saturation.
Compare the cost of the average AdWords or PPC campaign to Cell Phone Advertising, now I am being conservative but on average your keywords for a AdWords or PPC campaign will cost you around $1.50 to $2.00. Yes I know it may be less or more but on average it’s about this amount.
You can do the same advertising on cell phones for 5 CENTS, No that’s not a misprint, I said 5 cents. (It’s even as low as 3 cents). Try finding top keywords with Adwords or a PPC campaign for this amount… good luck.
Let’s compare, shall we…
If you had a budget of $50 per day for Adwords or PPC and you had to spend a $1.50 for your keywords, you could ONLY afford 33 clicks per day and then your budget is gone. Only 33 people would see your offer.
However if you were advertising on Cell Phones and it only cost you 5 cents per click you could have 1000 clicks before your budget was done for the day. Now 1000 people could see your offer in a single day.
Who do you think will make money faster?
I just did some cell phone advertising using a $50 budget for the day with a 5 cent click rate, plus I ONLY advertised on iPhones, which is only 11% of the market and here are my results.
I got 63,985 impressions, I generated 1000 clicks (it could have been more but I only budgeted for $50) and my click thru rate was 1.56% and I made 19 sales.
The cost of my product was $47, less the $50 dollars for advertising I made a PURE PROFIT of $843 in one day. Not bad for only spending $50.
That’s all well and good but before you jump into Cell Phone advertising there are a few simple steps you have to take when analyzing and attacking a new market:
1) Find a way to get your message out to the people who are looking for what you’re offering.
Solution: Search in Google for Mobile Advertising Platform these are companies that will delivery your message for you. Make sure you check each company out before you sign up, you don’t want to be associated with a company that spam’s.
Here’s a little tip, avoid big companies like Google who have a cell phone advertising division through AdWords. You will need to spend a big chuck of change to advertise with them, which defeats the purpose of more cost effective advertising with cell phones.
2) Find the right product that you can promote to the people in that market for a commission.
Solution: Market your own product or use Clickbank. At Clickbank you will find tens of thousands of products you can offer. Just remember any web site you send people to CANNOT have video. The video used on websites is not compatible on cell phones.
Here’s a tip: find products or services on Clickbank that offer recurring payments, IE: membership programs. Remember my example earlier where I made $843 in one day, well that was to a membership site so I will make that amount every month.
3) Develop a method to present the product you choose in a way that motivates people to buy it.
Solution: Simply write eye catching and motivating ad copy for your cell phone ads. Keep in mind you have a limited number of characters to do this (usually no more then 35), so practice, practice.
Here’s a tip use words like Touch Here in your ad. People that use iPhone have touch screens so they are already in the habit of touching to navigate their phone.
4) Fine tune your plan and repeat it as many time as possible to maximize your earnings.
Solution: Test, test and test again. Because cell phone advertising is so effective you can see your results immediately. This gives you the opportunity to see what’s working and what’s not and make the appropriate adjustments.
I just mentioned the iPhone, here’s how big and untapped the market is. Did you know that the Apple iPhone only has an 11% Market Share in the Cell Phone Industry as of Q1 2009?
What about the other 89% of the people?
For all you stat buffs it breaks down like this:
Apple (iPhone) 11%
HTC 5%
Fujitsu 4%
Other 19%
Blackberry 20%
Nokia 41%
When I took marketing, one phrase stuck with me during my studies. “If you want to be successful in marketing see what everyone else is doing and do the opposite”
So get out there and STOP doing what everyone else is doing and carve your market place in a new and untapped market of Cell Phones. If you want even more information about this untapped market place just click the link in my resource box at the end of this article.
To Your Success
Leo Emery
Is it Possible for Me to Have More Than One Site For My Google Adsense Account? Yes. In fact, the more sites you have displaying Google Adsense ads, the more money you will make. You don’t even have to notify Google of the new sites. Make sure though, that any new site you add conforms to Google Adsense Program Policies, because if your account gets terminated for any reason, you would not be able to display the Google Adsense ads on any of them.
All you have to do is copy and past the same ad layout code you previously copied and pasted to your original site. The same rules apply when adding an Adsense for Search box to your new site. Simply choose all the parameters from the choices displayed, copy the code to the new site or new pages within the old site. As in the beginning, Google’s webcrawler will detect the code and you’re all set. Will It Help Me to Buy Google Adsense “Secrets” E-books and Reports? As with any money-making venture, there are pitfalls, pros and cons and some outright cons. As popular as Google Adsense has become, it’s no surprise there is a wealth of information for sale. Try it. Google Google Adsense and you’ll see what I mean. There are those promising they make thousands and thousands of dollars a month from Google Adsense and they are willing to share their “secrets” with you – for a price. The fact is Google Adsense will tell you everything you need to know – for free. They have a support site that covers virtually everything you would need to know about the program and experience will teach you the rest, although I admit I have seen a couple of interesting books on amazon.com.
There are a lot of people out there in cyberspace who will gladly answer your questions for free and there are many forums where you can post questions. You can even email the Google Adsense Support Staff if you have questions that their Support Site doesn’t answer. Experience will probably be your best teacher anyway. And the good news is the Google Adsense program makes that experience painless in that you have nothing lose. So just take a chance on yourself for now. Learn everything you can to maximize your earning potential. “Want to know how to use this traffic generation method to suck in Adsense cash 24/7 with easy to make content sites? then you must get this Supercash System introductory offer for $1″, and get this 133 page FREE money making manual that teaches 7 Proven steps to internet riches.
Google is one of the biggest phenomenon’s this world has ever seen. If you are looking to become a professional marketer then learning the in’s and out’s of Google will be essential to your long term success. Before you ever enter the world of Google there is some important information you need to know. Google is against marketers that have websites that are obvious sales letters for “work from home”, and “get rich quick” opportunities. They are also putting the hammer down on affiliate marketers who are marketing with affiliate links. Gone are the days of replicated websites, capture pages, and affiliate marketing sales letters. This crackdown by Google is called the “Google Slap.” When marketing on the Internet always make sure you are thinking about what will make Google happy. Do whatever you can to make them your best friend. Don’t ever try to cheat their system because they will find you and the repercussions will be costly. If Google catches anyone that violates their terms and conditions, they will face possible account suspension or could be banned for life. The Google slap is not fun. It can cripple a business. The good news is if you give Google what they are looking for, you can have a very prosperous relationship with them for years to come. Here are some important guidelines to follow if you are going to be marketing in the “work from home” and “affiliate marketing niche” and you want to avoid “The Google Slap”. 1. Build your website on a blogging platform such as WordPress. It’s best to have a self-fully hosted WordPress blog.2. Make sure your site has a Google Sitemap.3. Have pages on your site that include a home page, about page, and contact page.4. Use the right keywords and meta tags on your site.5. Register a domain name. Your domain name should generic and not cheesy or salesy. It’s most effective to use your name as your domain which will help in personal branding.6. Attach any affiliate links to a contact or resources page. It’s best to not have affiliate offers posted all over your site.7. Include an opt-in form from Aweber in a visible location which entices visitors to enter their email address in exchange for a valuable offer or return of information. Be very clear on what the offer or information is that you will be providing.8. Have high ranking back links attached to your site from sites like Facebook, MySpace, and Twitter.9. Outbound links. Have links to other high profile articles and websites.10. Don’t talk about money on your site. Money claims are a fast way to get Google slapped. If you truly want to avoid the Google slap just give Google what they want. Provide them with good solid content such as blog posts, articles, and press releases, a website that’s not a sales pitch or affiliate offer, attach high profile inbound and outbound links, and make your website easy to navigate. When a visitor goes to your website they should be able to find out about your story, your business, and leave with valuable and helpful information. If you give your prospect and Google what they are looking for, Google will be your best friend for life.
Following Google’s guidelines is crucial to Internet marketing success. If you are looking to become part of a training system that will teach you how to be an Internet marketing expert visit Internet Marketing Secrets.
The 28th of May this year may end up being one of the most influential 24 hours periods in web history. It was on this day that Google launched a new communications platform called Google Wave, and if Wave lives up to it’s promise it may change digital communication forever. But while the web elite are all a-buzz about the impact of this new platform on the way we communicate Google has quietly been releasing a steady stream of new products and further improvements to their core product, the Google search engine and it’s related advertising tools. Google is not going to give us a road-map for what this all means but it is possible to look at the patterns and take a long view.
There has been a lot of talk about the new kids on the search block, Wolfram Alpha, Twitter search and Microsoft’s latest entry, Bing (which is an acronym for “But It’s Not Google”). Some commentators have been speculating that many of the additions to Google search pages, such as the new “options” area where there is real time search among other features, are Google’s answer to real time search on Twitter search, and the decision engine promised by Bing. And while competition has undoubtedly accelerated Google’s release of features it is a pretty safe bet to assume that Google is not simply being reactive.The fact is the Google owns over 70% of the search market world wide. Wolfram Alpha is designed as a computational engine which, in plain English, means it is an attempt to create a type of artificial intelligence and tease data out of the internet in a different way. Not really a direct threat to Google – in fact it can be seen as a complementary feature. Twitter Search is a real time search engine based on the collective conversations of every Twitter user. Interesting but also not a huge threat to Google search. Bing, combined with Yahoo, is really the only direct threat to Google. And, while Microsoft and Yahoo are spending a lot of money on marketing, they have a long way to go.
Currently Google has something in the vicinity of 200 applications and services available (for a full list go here), most of which are free. New ones seem to be coming out on a weekly basis at the moment. A few weeks back we saw the release of Google Squared, a very interesting research tool with loads of potential. A visual search tool for news, Flipper, is expected shortly.It is fairly common knowledge that any technology Google develops is directed at increasing the usage of the web as a whole, thereby increasing the value of it’s main revenue stream, AdWords, the advertising medium based on relevance and consumer intent.Forget E-Bay, AdWords is the world’s biggest auction. Every single search that is performed on Google is automatically analysed so that the most relevant “sponsored link” is displayed on the page and, of course, paid for by the advertiser. When you look at the cost of an individual click the numbers are small. But when you analyse the volume of searches that are performed it really starts to get impressive. Enough to net Google $21 Billion USD in 2008.The temptation is to draw the line there… “Google is trying to get us all to use the browser even more, so we can do more searches, so they can make more money”. This is true – but there’s more to it.
The big difference between using Google AdWords and say print advertising – apart from the huge difference in volume of data you can extract; is that it levels the playing field. You can be a multi-national corporation with tens of millions to spend but if the copy of your ad is less relevant to searcher’s intent than an ad by a one man shop you won’t get the top spot. It is this fact that has seen online advertising for the SME market skyrocket. Naturally, Google is well aware of this.The world wide web has become almost as essential as electricity and water in most of the technologically advanced areas of the world. In these societies the middle class are the highest users. But Google has spotted that poorer, less advanced countries present a huge growth opportunity. The current barrier to entry for this demographic is the window into the net: the computer.Much of the cost of a computer is tied up in the processor power and the disk space. What Google is doing by creating free ’software as a service’ applications (or ‘cloud computing’ as it is otherwise known) is removing much of the technology requirement and cost. If all the processing is done at Google’s end the client’s machine need not be the latest and greatest computer on the market. The dramatic uptake of the NetBook is a great example of this. And the sale on eBay of the first generation of NetBooks for a few bucks presages the opening up of entirely new markets.This is all about taking everybody towards a ‘thin client model‘. In this case the ‘client’ is the web end point – your window in the web – be it a NetBook, a TV, a phone, or just a screen plugged into the wall. The ‘thin’ part is the technology. Keep it simple and keep it cheap. The idea of the thin client model has been around for a while but Google is doing the most to advance it for the general population.
When the technology gets cheap enough the new target market for search related products will be most of the world . Google knows this and is already investing a lot of time into removing another barrier – language. One of the plug ins showcased when they launched Google Wave was a language translator that works as you type. This enables you to have real time conversations with anyone in the world. Together these innovations will bring information, education, and wealth to the masses in entirely new geographies.As marketers we shouldn’t underestimate the size of this opportunity. Sure, we will have to learn new technologies and customs but we will also be able to market to entirely new groups of people with a new range of needs and wants – a part of the world that will grow in power and influence.If you thought the first 20 years of the world wide web brought a lot of change to the way we do things, you haven’t seen anything yet.
Click here to get a free work from home Google Kit (while supplies last)
People use the term “sign of the times” quite often, when describing elements of day to day life that indicate the historical state of things at any point in the timeline. For the 1930s, war posters and victory gardens were a sign of the times. In the 1970s, rallies and protests were a sign of the times. In these strange days, we see less enjoyable signs of the times. For sale signs pockmark every neighborhood and business district in any center of population.
News of the unemployment rate climbing, and a lack of new jobs to support new people is a common topic on the news and in forums these days. The economy is allegedly rebounding, but has any sign of this rebound shown itself?
Only time will tell, but it is fortunate that these disasters happened in our enlightened time of internet and self-employment empowerment. That is where Google Revolution comes in.
Click here to get a free work from home Google Kit (while supplies last)
Now, everyone is familiar with the concept of work at home business, and many less than reputable people have used this as a guise for some sneaky deals. However, this one seems to be legitimate. Equipped with a coaching program to guide the user along smartly, people can start making money right away with this program.
How it works is really simple. Using a concept called affiliate marketing, people work to bring leads and potential customers for products and services that businesses own. When leads are found and brought in, a commission is paid to the worker. It’s just that simple.
When we wrote the initial Google Revolution review, we had to try this product and see with our own eyes if it worked. Sure enough, when we followed the program exactly as the coach module instructed us, it operated exactly as advertised. It does require a few hours of experimentation and learning to master this program, but a few hours of learning can guarantee decent income for the same few hours daily thereafter.
Google Inc, the search giant has introduced a new open source programming language, which is designed for apps of massive scalability and multi-processor systems. The new language is called “Go,” which will solve few of the problems with existing languages such as Java and C++. The initial design of the language was started in September 2007 which related to the Inferno operating system, but it was officially announced on November 11th, 2009, with implementations released for the Linux and Mac OS X platforms.Google is neither stranger to the open source world nor to the programming language. It has released the underlying code for several of its tools and services under open source licenses over the years. Also, the company had launched Simple, a BASIC dialect for developing Android applications in July this year.Benefits of ‘Go’In first look, Google ‘Go’ hints as C++, but borrows few points, such as garbage from scripting languages like Python and javascript. Fast: According to the search giant, Go compilers can produce fast code, which is comparable to C or C++ code and is open source. In a demo video, the company has showed the entire language, over 120K lines of code, compiling in just 10 seconds.Safe: The Company indicates that the language is type safe and memory safe. For random access, developers can use slices, which know their limits. The language has builds, clean syntax, garbage collection and run-time reflection. Google added that the language has smoothness of a dynamic language but has the speed and safety of a static language.Why Did Google Make Its Own Language?Google explains the main motivations behind the introduction of the new programming language. It explained that from last decade no major systems language has emerged but the computing scenario has changed tremendously over the time. The company also said that current PCs are very quick, whereas software development is not up to the mark.The company also added that new multi-core computers have generated worry and confusion among the developers. Various fundamental concepts like garbage collection and parallel computation are not supported by present languages. Due to difficulty in working with Java and C++, people are turning towards typed languages such as Python and javascript.Google has designed the present platform for apps of massive scalability and multi-processor systems. As a systems language, Go will target various developer applications, for example, web servers. Future prospects
The company said that the new language is not for very beginners, but also not very difficult to learn. The company compares ‘Go’ with Java in terms of its learning curve. It is available after two years of homework under a BSD-style license. At present, the language is very young and experimental.At present, Go has two compilers, Gccgo, which works on the GCC as a back-end, and a suite of compilers for 64-bit x86 and 32-bit x86 systems respectively.Small controversy There is also a language with similar name by developer Mr. Francis McCabe, called “Go!” However, Mr. McCabe had not registered its name therefore nothing serious about it. Meanwhile, Mr. McCabe has requested Google to change the name, but the search giant has not responded to that request.
Google, the alternative name of Search, is presently enjoying the lead position with 65.6% share, whereas Yahoo and Bing reported 17.5% and 10.3% share in the November month. Recently, the company has been expanding beyond its search engine and released its Smartphone, softwares, netbook, web based apps and web browser. However, the company is also working on various up gradation in the search engine.The company has released various new features in a demo event at the Computer History Museum. The new features restore people’s faith in Google as a major innovator. Here, the feature discusses new technologies incorporated in the website.Google Real-Time Search Last month, the company had introduced real-time search integrated into search results pages. Now, users can find fresh search results pushed live to the search results page, with a pause button above that section of the page. The new search updates will be collected from the Web like live tweets, Yahoo Answers, MySpace updates, Facebook public profiles, news articles and Web pages. The new service runs on mobile devices too.Google also said that technologies like personalization and localization will be used for future real-time search. Besides Google, Bing also featured the real-time search capability, which already integrates real-time Twitter and Facebook results. Unlike Google, Bing provides more real-time results on wider range of topics, but their utility have any value is left for you to decide.Google GogglesAs the company continues to innovate something new for its search technology, it has expanded beyond browser-based text search to include voice and image searches. The new Google Goggles, an image-based search service, which permits users to present a picture and get web-based search results pulled from Google’s 1 billion images. Presently, the experimental service will be available only on Android-powered smartphones, but it will be available on Chrome web browser in future. However, the company has not included any facial recognition until privacy concerns are figured out.Near Instant Voice TranslationBesides, pictures in Google Goggles, the search giant has announced a new feature through which users can search the web via voice and also offers near-instant translation. Meanwhile, the initial prototype can handle only English to Spanish language and handles the app through the cloud via your mobile phone. However, the company predicts to havesupport for all the world’s major languages by the end of 2010.Location based search via SuggestGoogle Suggest, which is the drop-down list of suggested keywords that appear under the search box as you type. But, now it is modified according to the location of the user, for example two different countries will show different results after typing any letters in the search box.Near Me Now appThe new Near Me Now feature for mobile phones will provide you points of interest in the nearby geographic area after figuring out your location. For example, it can tell you about the nearest store with a product required and about its availability. It can also tell you about categories like restaurants or stores on the front page of your Android phones.